Privacy Policy

Truleno Technologies S.A.S. (“Truleno”, “we”), tax ID (NIT) 902.066.445-1, Carrera 54 # 153 - 75, AP 604, Torre 1, Bogotá D.C., Colombia, phone (+57) 315 394 4020, is the controller of the personal data described in this policy, which applies to truleno.com and its informational pages.

This policy does not cover Truleno’s products themselves — Atenda, for example, is a platform with user accounts and customer conversations, and has its own policy on its own domain. The Spanish version at truleno.com/privacidad is the reference text.

Your conversation with Suzie. Suzie is the site’s AI assistant. What you type in the chat is processed to generate the answers, and the conversation is saved (your messages and Suzie’s replies) to improve the service and to follow up with you if you ask us to. Before your first message the chat shows a notice linking to this policy. Please do not type sensitive data such as passwords, health or financial information in the chat.

Visit data linked to the conversation. With each conversation we store: the date and time; the language; the page where you opened the chat and the page through which you entered the site; the referring site (its address only, without parameters) and the campaign parameters in the URL (utm_source, utm_medium, utm_campaign, utm_term, utm_content); the device type and the browser and operating-system family (we do not store the full browser string); your IP address; and your approximate location (country, region, city, coordinates rounded to about 10 km, and internet provider), which we derive from the IP on our own servers, without sending it to third parties, using IP Geolocation by DB-IP (licensed CC BY 4.0). We also record which products you asked about, how long each answer took and how the conversation ended (for example, whether you left your details or booked a call).

Call booking form. If you fill it in, we collect your name, company, email, phone (optional), what you need and, with your authorization, the conversation you had with Suzie during that visit. If you book a meeting, also the chosen date and time.

WhatsApp contact. The “Tell us the problem” form opens WhatsApp with a prefilled message; that conversation happens directly in WhatsApp.

Technical data. What any web server receives when serving a page (IP address, browser and device type, pages visited). To protect the chat against abuse we count messages per IP address using an encrypted fingerprint of the IP, and we keep aggregate counters (number of conversations, requests and products asked about).

We currently do not use analytics cookies or tracking pixels on truleno.com. If we ever add one (for example, to measure ad campaigns), this policy will be updated before it is turned on.

To answer your questions about our products; to contact you, schedule and prepare the meeting you asked for and follow up on that request (our sales team sees the conversation, its source and your approximate location in our CRM); to improve Suzie’s answers and understand what visitors look for and where they come from (for example, which campaigns bring conversations); to protect the site against abuse; and to operate and display the website correctly. We do not use your data to send you mass advertising and we do not sell it.

Processing is based on the data subject’s consent, under Colombian Law 1581 of 2012 and its regulation, Decree 1377 of 2013.

As the data subject you have the right to: know, update and correct your data; request its deletion; request proof of the authorization you gave; revoke your consent at any time, free of charge; and file complaints with Colombia’s Superintendence of Industry and Commerce (SIC).

To exercise these rights, write to soporte@truleno.com. We answer inquiries within ten (10) business days and claims within fifteen (15) business days, under articles 14 and 15 of Law 1581 of 2012.

IP address: kept in clear for at most 30 days; after that it is deleted and only an encrypted fingerprint remains, which cannot be reversed and is used to detect abuse. Conversations with Suzie in which you did not leave your details: deleted 12 months after their last activity. If you left your details, the conversation, the form and the approximate location are kept for as long as the business relationship you started exists in our CRM, or until you request deletion. Abuse counters expire within hours or days. WhatsApp contact data is kept as long as needed to handle the inquiry, or until you request deletion. These periods are enforced by an automatic daily process.

We do not sell personal data. These processors take part in providing the service: Anthropic, which provides the AI model Suzie uses to answer (it receives the conversation text), and Hostinger, where the service that connects the site to that model runs; Amazon Web Services, which hosts the site, the database where conversations are stored, our CRM and email sending; Google, when you book a meeting (the Google Calendar event and invitation and Google Meet); Slack, where our sales team gets notice of a new request (name, company and need, without your email or phone); and Meta / WhatsApp, if you write to us on WhatsApp. Some of these providers process data outside Colombia, under the safeguards of their terms of service.

Questions about this policy: sales@truleno.com.